By Princewill Ekwujuru
NewÂ technology, design and availability have been identifiedÂ as responsible for theÂ intense competitionÂ for marketÂ shareÂ inÂ theÂ Â fan segment of the home appliancesÂ sectorÂ ofÂ theÂ market.
This has led to deployment of various types of technological enhancements by fanÂ manufacturers aimed atÂ improving consumer experience with their product.
The enhancements include music playing capacity, Bluetooth capacity, liquid crystal display, LCD, cooling agent and rechargeable power source. Â Â Â TheÂ major contenders for the market are ORL, Binatone, OX, Sonic, QASA, Lontor, STC and Panasonic, all imported brands.
Others areÂ includeÂ Linsan, Kestar, Deluxe, Sonik,Â Deco.
Vanguard Companies and Market, C&M, investigation revealed a growing demand for fans driven by hot weather, increased population, growing real estate development.
The needÂ toÂ satisfy the growingÂ Â demand informed the production of fans of various sizes and capacities, colours and stylish designs that are consumer pocket friendly.
Hence the market is proliferated with different types of fans such as Wall and Window mounted, floor-standing, Ceiling mounted and others.
To maintainÂ Â market share, the top contenders Â have developed and introduced Â power efficient fans thatÂ use battery, as well as fans with two bladesÂ that give a great cooling output.
Other innovations include remote controlÂ Â and programmable timer.
The competition is further heightened by increasingÂ Â volume of imported second handÂ portable fans.
C&MÂ findings showed thatÂ major marketers have not neglected the distribution concept of delivering the products directly to the wholesalers forÂ sale to the retailers.
C&MÂ findingsÂ also showed that most consumersâ€™ patronage is influenced by brand names as well as durability, design, availability of the productÂ as well asÂ referral from other consumers.
Fans like other home appliances have their peculiar problems in spite of the technological innovations.
C&MÂ findings revealed thatÂ Â Â fan engines made from aluminium are more problematic and less durable thanÂ Â fan engines made ofÂ copper coils.
Some of the consumers also claimed that second handÂ fans are more durable than the new ones, though someÂ said they patronise them due to economic condition.
Speaking toÂ C&M,Â consumersÂ wereÂ divergentÂ inÂ their preferenceÂ forÂ theÂ differentÂ brands. ThoughÂ Â majority indicated preference forÂ ORL, Binatone, OX,Â QASA, Lontor and STC; ORL, Binatone, OX,Â Â cameÂ Â Â topmost in consumersâ€™ mind due toÂ Â their durability and cool air output.
A consumer,Â JamesÂ Jolomi, prefers OXÂ Â because it is a brand that , that has been ableÂ Â toÂ connect with consumers in terms of affordabilityÂ andÂ durability.Â â€œI love OXÂ for its energy-efficiency. It is an alternative to air-conditioners.â€�
Another consumer, Matthew OlayemiÂ said heÂ prefersÂ ORL for its low power consumption and silence. â€œBut I am looking forward to trying QASA because of the commendations I had gotten from friends who use the brandâ€�, he said.
Hassan Al-Hassan said he prefers imported second hand fans because they are cheap and servesÂ hisÂ purpose.
Speaking to C&M, a fan technician, MuyiwaÂ Â Adelotan, whose shop is located at Isasi, Lagos, confirmed that fans made ofÂ Â copper coils are more durable and suitable for the Nigerian environment, â€œmost of the fans in the marketÂ are made fromÂ Aluminium. When choosing a fan you need the help of a technician.â€�
In addition, Ayo Onile, a specialist in repair of different types of fans, located at Alaba International market, Lagos stated, â€œnot every service technician understandsÂ Â fans produced these days, so you need an expert to choose a good fan for you.â€�
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