Frieda– The Universal Message of the Sustainable Advancement Goals


Storytelling is an effective interactions tool that assists kids keep in mind lessons and virtues that they will utilize in daily life. The Sustainable Advancement Objectives (SDGs) can be complicated and varied subjects to teach kids– an audience that are our biggest hope in accomplishing them.

Following several demands to speak with kids on the SDGs, the UN Info Centre in Windhoek, Namibia, produced a story book targeted at 3-11 years of age. With lovely illustrations produced by a regional graphic designer, Nelett Loubser, Frieda intends to raise awareness of the SDGs in an enjoyable, vibrant and relatable method.

” Frieda’s story is suggested to catch the creativity of kids and motivate them to cause favorable modification beginning with when they are little,” states UNIC Windhoek’s Head, Anthea Basson. The universal message of the story is that we require to attain the SDGs. Although Frieda is a girl, she is much like everybody else and has the capability to do something about it and make a modification on the planet around her. The character is extensively enjoyed and mesmerizes both young and older readers.

” Frieda links the hopes and goals of the SDGs to the hearts and minds of children,” describes Nelett. “She is passionate, vibrant, energetic and a favorable good example. Whatever about Frieda includes the objectives. Frieda catches the spirit of Namibians, however is relatable throughout cultures. I was influenced by the vibrant SDG wheel, and thoroughly weaved in components of the objectives throughout the book on every page. I drew from Namibian accents in creating the patterns and the great information of her gown to offer her an unique African feel and a sense of experience”.

Frieda is presently being utilized as a car to support other UN companies who customize messages to a young audience. UNIC is teaming up with UNDP Namibia, utilizing Frieda to communicate messages on environment modification and threatened types in adverts to appear in a regional comics dispersed nationally. There are speak to team up with other companies who want to dig much deeper into particular SDGs. The book likewise presents brand-new vocabulary, permitting kids to discover brand-new words.

Delight in the book and show your friends and family!


Kids with the Frieda book, and UN Info Centre personnel in Windhoek, Namibia.