Digital marketers enjoy a unique degree of demand, because digital marketing skills are valuable to virtually any industry. Whether it’s a global corporation or a regional non-profit, digital marketing is invariably part of any company’s strategies for success, and this is why skilled digital marketers are so valued—everybody needs them.
All digital marketers are not created equal, however. Many are generalists, some are specialists, but only a small percentage of digital marketers successfully combine 360-knowledge of the entire digital marketing ecosystem, with specialized expertise in especially valuable arenas.
The Google AdWords Nanodegree Program
Arguably the most important specialization in today’s digital marketing world is Google AdWords. Which is why we’re so excited to announce our newest offering, the Udacity Google AdWords Nanodegree program!
In 2016, nearly $80 billion was spent on advertising through this Google platform, and this number is expected to keep rising. Demand for marketers with AdWords expertise will rise right along with it, and today, platforms such as Indeed list thousands of jobs from companies seeking marketers with AdWords skills.
What You’ll Learn
In this program, you’ll explore every facet of Google AdWords as you gain full mastery of the platform. Advertising topics include: Search, Display, Video, Mobile App, Shopping, and more. You’ll hone your newfound skills by running real campaigns with real budgets. You’ll gather data, analyze and report on your findings, and learn to optimize for future campaigns.
Why It Matters
There is simply no other opportunity like this out there, With the skills you gain in this program, you’ll be uniquely positioned to excel at a digital marketing agency, manage Google AdWords for a small firm, or even go independent as a freelance digital marketer. You’ll also be ready to successfully take the Google AdWords Certification, should you wish to add this to your portfolio of accomplishments.
A Unique Opportunity
If you run your own small business, this program offers an additional opportunity—you can run real campaigns for your business as part of your program experience. This means that your forays into using AdWords on behalf of your business will be undertaken with full support from our mentors and actionable guidance from our expert project reviewers.
The duration of the program is 3 months. There are no prerequisites to enroll, and you will emerge career-ready upon graduating. The cost of the program is $699, or $499 for graduates of our Digital Marketing Nanodegree program.
It should be said that while it is not necessary that you take our Digital Marketing program first, there are some key advantages in doing so, as you’ll combine a 360 degree understanding of the entire field of digital marketing with an AdWords specialization that can vault you into the digital marketing elite.
In addition to the expert instructors and world-class curriculum that you can expect from every Udacity Nanodegree program, you will also benefit from mentor support and detailed project reviews.
Become a Google AdWords Expert
The field of digital marketing is already crowded, and it’s growing more so every day. Success as a digital marketer requires competitive differentiation—you have to bring something genuinely compelling to the table, and nothing is more compelling than the ability to deliver results. As a graduate of this program, you’ll possess a rarefied combination of broad-based fundamentals and a laser-precise specialization that will make you the ideal digital marketer in any environment where Google AdWords expertise is needed—which is everywhere.
Enroll today, and become a Google AdWords expert!