Africaâ€™s groundbreaking digital music service, MTN Music+ has added yet another â€˜plusâ€™ by signing a historic deal with Sony Music Entertainment.
Through the partnership, which has been described as â€œthe first of its kind in Nigeria,â€� subscribers on the platform can now stream over three million international song catalogues from A-list artistes like DJ Khaled, Rihanna, Chris Brown, BeyoncÃ©, French Montana, Travis Scott and Bryson Tiller just to mention a few.
According to Richard Iweanoge, MTNâ€™s GM, Brands and Communication, the partnership with Sony has ensured that MTN Music+ is now the undisputed King of digital music streaming in Africa.
â€œApart from the streaming opportunities of international song catalogues, subscribers also have access to millions of songs from key Nigerian and African artistes already available on the platform.
â€œThis, coupled with other platforms like our Caller Ring Back Tunez (CRBT), has made MTN the largest music distributor in Africa.
â€œAs Nigeriaâ€™s most innovative telecoms company, we have been able to deploy music as a platform to give value added services to our teeming subscribers, which have also proven to be a significant source of revenue for the artistes. This new partnership will open a new world of possibilities,â€� he said.
On his part, Michael Ugwu, General Manager, Sony Music Entertainment West Africa, said, â€œSony Music Entertainment West Africa is extremely excited to strategically partner with Music Plus on this landmark deal.
â€œIt was extremely important for us to focus efforts on signing a deal with a partner who shares our passion for growing the music market through innovative digital music services.
â€œThrough its exciting music streaming platform and large subscriber base Music Plus understands the amazing scope of the market for both local Nigerian and International artists.
â€œUltimately our visions are aligned in the belief that Nigeria can easily become one of the Top 10 music markets in the world.â€�
Apart from the rich collection of music available on the platform, MTN Music+ also offers ease of payment for the service as subscribers pay with airtime as well as payments using debit cards.
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