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Forget the Stats and Write Already

Why Sometimes You Need to Let Go to Get Better When you want to connect with an audience, analytics are a gift. When you need to remember why you’re doing this in the first place, they can be a curse. Sometimes you need to stop and remember why you want to build a platform in…

Take the Next Step Over and Over and Over Again

What Your Platform Gains by Showing Up for the Long Haul Building a platform is a journey. As your life progresses and evolves, your platform goes with you. And this is a good thing. We all get better as move forward. When you continue to show up, investment over time yields unbelievable results. Platform Is…

Do Make Me Repeat Myself

3 Reasons Why It’s Good to Remind Your Readers Who You Are Repetition is a word most creators avoid. It feels unoriginal, like you’re running out of ideas. But when you’re building a platform, repetition is incredibly valuable. If you want to make an impact, you need to repeat yourself. Broken Record Platforms “Do I…

Join the Current Conversation

Why You Should Be Where Your Audience Is Going The wrong message at the wrong time can set you back. From confusingly irrelevant to offensively tone-deaf, your audience will know if you aren’t paying attention, and your platform will feel impersonal. How can you stay personal with a growing audience through every season of life?…

The Honest Truth About Platforms

Platform University exists because we believe it is possible to build your own platform and earn a living online. We’ve seen it happen time and time again! But this doesn’t mean building a platform is easy. For every up, you may experience two downs. How do you remain focused on your platforms when setbacks threaten…

Anatomy of a Great Blog Post

One of the more daunting aspects of creating content is knowing how to write, but we’ve got a hack for you. Eliminate the “how” of your next blog post with a template. Routines Hone Craft If you want to be a writer, you have to write. If you want to want to write well, you…

How Content Starts

Have you ever watched a TV show or come across a video in your social feed that was so good you wished you had made it? An act of creativity so compelling and original it fills you with equal parts inspiration, envy, and insecurity. You could buy the same camera, download top-of-the-line editing software, and…

Unstick Yourself

Just like we all have to reclaim our “why” from time to time, we all have to reclaim our inspiration, too. Writer’s block has been a regular companion for some of history’s greatest writers. In other words, it’s normal and it can be defeated. If you want to stay productive, you need a set of…

Plan Your Posts with 3 Essential Blog Types

Earlier this week, we discussed the difficulty of finding your flow when you sit down to write. If you break your writing up into stages, you can help reduce the time it takes you to find your flow. But the first part always remains the hardest, and can leave you staring at the blank screen…

Writing? Break It Up

It’s time to write a new blog post. You pour some coffee, sit down, and open a fresh Word document. Then you sit. And stare. And sit some more. As the clock ticks by, you can’t help but wonder, why does something so simple feel so hard? You need to find a way to get…

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